Last Updated: June 2026
At AURA, your privacy matters.
My goal is to create a safe, supportive space where you can focus on becoming the strongest, healthiest version of yourself. This Privacy Policy explains what information may be collected, how it is used, and how it is protected when you use AURA by Annika and its related services.
To provide coaching services, we may collect:
• Name and contact information
• Email address and phone number
• Payment and billing information
• Workout activity and exercise history
• Nutrition logs and food tracking information
• Progress photos and measurements
• Health and fitness goals
• Messages and communication within the platform
Your information is used to:
• Deliver coaching services
• Create personalized workout and nutrition recommendations
• Track progress over time
• Communicate important updates regarding your account
• Improve the AURA experience
• Provide customer support
AURA does not sell your personal information.
Information may be shared with trusted third-party providers that help operate the platform, including payment processors, app providers, customer support tools, analytics services, and communication services. These providers are only permitted to use information as necessary to perform their services.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
All categories above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties except aggregators and providers necessary to deliver text message services.
Reasonable security measures are used to help protect your information from unauthorized access, misuse, or disclosure.
While no online system can guarantee complete security, protecting your information is a priority.
We keep your information only as long as necessary to provide coaching services and operate the AURA platform.
Workout history, nutrition logs, progress photos, measurements, account information, and communication records may be retained while your account is active and for up to 24 months after cancellation or inactivity, unless a longer retention period is required by law.
After the applicable retention period, information will be securely deleted or anonymized.
You have the right to request that your personal information be deleted.
To request deletion, please email:
with the subject line:
“Data Deletion Request”
After verifying the request, applicable personal information will be deleted or anonymized within 30 days, unless retention is required for legal, payment, security, fraud-prevention, or other legitimate business purposes.
If you would like your entire account removed, email:
and request Account Deletion.
Most requests are completed within 30 days of verification.
AURA is not intended for children under 13 years old, and we do not knowingly collect information from children under 13.
This Privacy Policy may be updated from time to time. Any changes will be posted within the app or on related AURA platforms.
If you have any questions regarding this Privacy Policy, please contact:
AURA by Annika
hello@aurabyannika.com
SMS/Text Messaging Privacy Policy Lifestyle Jumpstart Powered by MTY respects your privacy and is committed to protecting your personal information. By providing your mobile phone number through our app, website, or services, you consent to receive text messages related to your account, wellness programs, reminders, scheduling, updates, and customer support. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. Information may be shared only with subcontractors or service providers who assist us in operating our business and delivering support services, such as customer service platforms, scheduling systems, or text messaging providers. These providers are required to maintain the confidentiality and security of your information. You may opt out of receiving text messages at any time by replying STOP to any message. For assistance, contact our support team directly. Standard message and data rates may apply depending on your mobile carrier and plan. We take reasonable measures to protect your information and maintain the security of our communication systems..